Improving your site’s productivity means making the site run smoothly. There are a lot of resources out there for web business owners, but you hardly need everything and the kitchen sink to make your company and website run efficiently. While some of these things vary from industry to industry, others are essentials for any successful website.
Start by assessing what your website needs and what you’re offering readers and users. Are you an e-commerce website? Do you offer users a service that allows them to check-in on their favorite TV show? All of these things come into play when choosing which of the essential tools you need for your website.
Here’s a look at the 10 essential tools needed to run your website and ensure it’s a well-oiled machine.
If you need to share your screen with other employees, FreeScreenSharing is the way to go. This site allows you to share your screen with anyone on the web, which comes in handy when you’re going over memos during conference calls or walking everyone through new CMS.
FreeScreenSharing is free (obviously) and allows you to share your screen with up to 96 other people.
We love SlideRocket because you can open it on mobile phones and tablets too. No longer will your slick presentations be confined to a computer. SlideRocket also breathes new life into presentations when PowerPoint isn’t cutting it for your business or site anymore.
If you have grand news to share about your business or website, be sure to use MarketWire to spread the news. There are plenty of niche channels to choose from to get the word out, which is beneficial for small websites catering to a specific market.
BravoVideo lets consumers share their experiences and comments about a website or business. Use it to get that word of mouth thing going among people on the web. BravoVideo makes those text compliments seem far more real (and thus effective) because they’re in video form.
Formstack allows you to easily collect data on the traffic that visits your site. Any website owner knows that this is definitely a tool you must implement to know what your user wants and needs from the site. You can create forms and analyze data from your site using this tool.
This is an alternative option to Paypal that is totally free. The fees vary based on what you’re doing with the money (much like Paypal), but the site has stepped up its security game, which means now it’s just as safe to use as the it’s household name competitor.
Sites who have telecommuting employees work by the hour will benefit greatly from HarvestTimeTracking. One of our favorite parts of the site is that there are mobile and tablet apps that allow you to track the time more accordingly. Website owners don’t always have money to spare and keeping careful track of billing is one way to cut unnecessary costs.
If you’re new to the world of online business, you will love UserTesting. This is the only site that allows you to watch a real live video of a user going through your site. Later, you get a summary of the user’s thoughts on the site and improvements that can be made according to web experts.
9. Google Business Apps
With Google Business Apps you get up to 10 free email addresses, which can be synced up with gmail and Outlook. This is a great way to streamline what your team is working with and costs.
If you decide to go with Google Business Apps, you’ll automatically have access to GoogleDrive, which works a lot like Dropbox. It’s basically additional space for you to store data and it’s accessible via mobile devices, which is great for working on the go.
There are other essentials too. We recommend plugging in your site to Google Analytics, Google and Bing Webmaster Tools as a best practice. The most important thing you can do is to stay ahead of the game of course, as new developments always seem to pop up.
About the Author: Edwin is an avid online marketer and designer curently at 9th sphere. He has a passion for great design and helping online businesses succeed.